Business plans for dummies /

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A full updated and extended second edition of an established UK bestseller Business Plans For Dummies 2nd Edition features new and updated information on formulating a solid business plan to build a secure business - even in an economic downturn. Complete with a brand new business plan template to g...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tiffany, Paul
Otros Autores: Peterson, Steven (Steven D.), Barrow, Colin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, England : Wiley, ©2010.
Edición:2nd ed.
Colección:--For dummies.
Temas:
Business planning.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Part I. : Determining Where You Want to Go
  • 1. : Starting Your Business Plan
  • 2. : Charting the Proper Course
  • 3. : Setting Off in the Right Direction
  • Part II. : Sizing Up Your Marketplace
  • 4. : Checking Out the Business Environment
  • 5. : Taking a Closer Look at Customers
  • 6. : Dividing Customers into Groups
  • 7. : Scoping Out Your Competition
  • Part III. : Weighing Your Company's Prospects
  • 8. : Establishing Your Starting Position
  • 9. : Focusing On What You Do Best
  • 10. : Figuring Out Financials
  • 11. : Forecasting and Budgeting
  • Part IV. : Looking to the Future
  • 12. : Preparing for Change
  • 13. : Thinking Strategically
  • 14. : Managing More than One Product
  • Part V. : A Planner's Toolkit
  • 15. : Planning in Turbulent Economic Times
  • 16. : Making Your Business Plan Work
  • 17. : Learning from Others: A Sample Business Plan
  • Part VI. : The Part of Tens
  • 18. : Ten Questions to Ask About Your Plan
  • 19. : Top Ten Business-Planning Never-Evers
  • Appendix: Glossary of Business and Accounting Terms
  • Cheat Sheet.

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