Tuned in : uncover the extraordinary opportunities that lead to business breakthroughs /

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Tuned In argues that the key to business success lies in understanding and connecting with what consumers and markets want most. Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that peop...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Stull, Craig
Other Authors: Myers, Phil, Scott, David Meerman
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : J. Wiley & Sons, ©2008.
Subjects:
Success in business.
Creative ability in business.
Succès dans les affaires.
Créativité dans les affaires.
BUSINESS & ECONOMICS > Personal Success.
BUSINESS & ECONOMICS > Careers > General.
Creative ability in business
Success in business
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs; Contents; Chapter 1: Why Didn't We Think of That?; Chapter 2: Tuned Out ... and Just Guessing; Chapter 3: Get Tuned In; Chapter 4: Step 1: Find Unresolved Problems; Chapter 5: Step 2: Understand Buyer Personas; Chapter 6: Step 3: Quantify the Impact; Chapter 7: Step 4: Create Breakthrough Experiences; Chapter 8: Step 5: Articulate Powerful Ideas; Chapter 9: Step 6: Establish Authentic Connections; Chapter 10: Cultivate a Tuned In Culture; Chapter 11: Unleash Your Resonator; Notes; Acknowledgments; Index.

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