Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI /

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"An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals. Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors dri...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tonkin, Sebastian
Other Authors: Whitmore, Caleb, Cutroni, Justin
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley Pub., ©2010.
Subjects:
Google Analytics.
Google Analytics
Internet marketing.
Web usage mining.
Marketing sur Internet.
Analyse du comportement des internautes.
COMPUTERS > Digital Media > General.
COMPUTERS > Web > User Generated Content.
COMPUTERS > Interactive & Multimedia.
COMPUTERS > Web > Site Design.
Internet marketing
Web usage mining
Electronic books.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Part I: Competing for customers on the web
  • Chapter 1. Swimming in the digital sea
  • Chapter 2. Data-driven marketing basics
  • Chapter 3. Putting Google Analytics to work in your organization
  • Part II: Google Analytics essentials
  • Chapter 4. Understanding how Google Analytics works
  • Chapter 5. Installing and administering Google Analytics
  • Chapter 6. Basic analysis features and concepts
  • Chapter 7. Advanced analysis concepts and features
  • Part III: Controlling costs and planning profits
  • Chapter 8. Maximizing web site performance
  • Chapter 9. Search engine marketing (SEM)
  • Chapter 10. Measuring and optimizing display advertising
  • Part IV: Growing organic search and conversions
  • Chapter 11. Search engine optimization (SEO) and Google Analytics
  • Chapter 12. Social media marketing
  • Chapter 13. Measuring e-mail marketing
  • Chapter 14. Tracking offline marketing
  • Chapter 15. Using the data export API, community additions, and other tools
  • Part VI: Appendixes
  • Appendix A. Other resources
  • Appendix B. Glossary.

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