Search engine optimization : your visual blueprint to effective Internet marketing /

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A guidebook series that takes a visual approach to professional-level computer topics. Open the book and you'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: * Analyzing your competition * Researching and analyzing keywords *...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jones, Kristopher B.
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, IN : Wiley, ©2008.
Series:Visual read less, learn more.
Subjects:
Internet marketing.
Search engines.
Internet searching.
Search Engine
Marketing sur Internet.
Moteurs de recherche.
Recherche sur Internet.
search engines.
COMPUTERS > Online Services.
COMPUTERS > System Administration > Storage & Retrieval.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The history of search-engine optimization
  • 1. Getting started with search-engine optimization
  • 2. Keyword generation
  • 3. Creating pages
  • 4. Basic web site structure
  • 5. Advanced web site structuring
  • 6. Creating content
  • 7. Creating communities
  • 8. Building links
  • 9. Using Google analytics
  • 10. Social media optimization
  • 11. Creating pay-per-click campaigns
  • 12. Optimizing PPC campaigns through quality score optimization
  • 13. Optimizing for other search engines
  • 14. Monetizing traffic
  • 15. Installing SEO plug-ins
  • 16. Index.

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