Microsoft Dynamics CRM 4 for dummies /

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Customer relationship management, or CRM, is certainly a hot topic in business today. If you have a small or medium-sized business, chances are you're already aware of all it can do for you. But with so many options and so much to think about, how do you get a CRM system in place with a minimum...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Scott, Joel
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, IN : Wiley, 2008.
Edition:1st ed.
Series:--For dummies.
Subjects:
Microsoft CRM.
Customer relations > Data processing.
Relationship marketing.
Marketing relationnel.
BUSINESS & ECONOMICS > Customer Relations.
Customer relations > Data processing
Relationship marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Microsoft Dynamics CRM 4 for Dummies; About the Authors; Authors' Acknowledgments; Contents at a Glance; Table of Contents; Introduction; Part I: Microsoft CRM Basics; Part II: Setting Things Up; Part III: Managing Sales; Part IV: Making the Most of Marketing; Part V: Taking Care of Your Customers; Part VI: The Part of Tens; Index

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