Twitter marketing : an hour a day /

"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring t...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Thomases, Hollis, 1965-
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : Wiley Pub., ©2010.
Series:Serious skills.
Subjects:
Twitter.
Twitter
Internet marketing.
Business communication.
Online social networks.
Marketing sur Internet.
Communication dans l'entreprise.
Réseaux sociaux (Internet)
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Business communication
Internet marketing
Online social networks
Business and Management.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Understanding Twitter
  • Who's using Twitter for what?
  • Twitter, the multipurpose platform
  • Week 1: get on Twitter
  • Week 2: find and attract followers
  • Week 3: use Twitter search and other tools to improve your experience
  • Week 4: track and monitor what Twitter generates for you
  • Week 5: develop a successful Twitter strategy
  • Week 6: establish goals and get corporate buy-in
  • Week 7: get your brand started on Twitter
  • Week 8: monitor, measure, and valuate
  • Week 9: institutionalize maintenance
  • Week 10: prepare for crisis management
  • Week 11: develop a direct response promotion for Twitter.

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