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Twitter marketing : an hour a day /
"Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring t...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
Wiley Pub.,
©2010.
|
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Thomases, Hollis, |d 1965- | |
| 245 | 1 | 0 | |a Twitter marketing : |b an hour a day / |c Hollis Thomases. |
| 260 | |a Indianapolis, Ind. : |b Wiley Pub., |c ©2010. | ||
| 300 | |a 1 online resource (xxiii, 478 pages) : |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Serious skills | |
| 505 | 0 | |a Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter. | |
| 520 | |a "Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing, implementing, and measuring the impact of a complete Twitter strategy. Expert author Hollis Thomases acquaints you with the Twitterverse, its conventions, and its fascinating demographics and statistics. She then teaches you step by step how to effectively craft successful branding and direct response strategies that can be scaled to any organization and its objectives. Twitter Marketing: An Hour a Day uses interesting case studies, success stories, anecdotes, and examples to demonstrate how to use Twitter metrics in order to inform strategic direction. You'll discover how top companies-large and small-have leveraged this exciting communications platform"--Resource description page. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Twitter. |
| 630 | 0 | 7 | |a Twitter. |2 blmlsh |
| 630 | 0 | 7 | |a Twitter |2 fast |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Business communication. | |
| 650 | 0 | |a Online social networks. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Communication dans l'entreprise. | |
| 650 | 6 | |a Réseaux sociaux (Internet) | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Business communication |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Online social networks |2 fast | |
| 650 | 7 | |a Business and Management. |2 ukslc | |
| 776 | 0 | 8 | |i Print version: |a Thomases, Hollis, 1965-. |t Twitter marketing. |d Indianapolis, Ind. : Wiley Pub., ©2010 |z 9780470562260 |w (DLC) 2009043718 |w (OCoLC)401169633 |
| 830 | 0 | |a Serious skills. | |
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