Engage! : the complete guide for brands and businesses to build, cultivate, and measure success in the new web /

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"Social marketing revitalizes and empowers every facet of our workflow and its supporting ecosystem. Seeing the bigger picture and tying our knowledge to the valuable feedback from our communities will help us guide businesses towards visibility, profitability, relevance and ultimately customer...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solis, Brian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley, ©2010.
Temas:
Internet marketing.
Social media > Economic aspects.
Customer relations.
Online social networks.
Marketing sur Internet.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Kundrelationer.
Marknadsföring via internet.
Sociala medier > ekonomiska aspekter.
Sociala nätverk online.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Social marketing revitalizes and empowers every facet of our workflow and its supporting ecosystem. Seeing the bigger picture and tying our knowledge to the valuable feedback from our communities will help us guide businesses towards visibility, profitability, relevance and ultimately customer loyalty"--Preface.
Descripción Física:1 online resource (xvi, 382 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9780470619698
0470619694
9780470619711
0470619716
9780470619704
0470619708
9786612548635
6612548630

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