Brand revitalization : creating a plan to win /

"This Element is an excerpt from Six rules for brand revitalization: learn how companies like McDonald's can re-energize their brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Build a systematic Plan to Win for revitalizing your brand: stop playing "not to lose," and...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Light, Larry
Other Authors: Kiddon, Joan, 1949-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Subjects:
Branding (Marketing) > Management.
Brand name products > Management.
Product life cycle.
Stratégie de marque > Gestion.
Produits de marque > Gestion.
Produits commerciaux > Cycle de vie.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Organizational Behavior.
Branding (Marketing) > Management
Brand name products > Management
Product life cycle
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

Items no disponibles

Holdings details from

Similar Items