Know your fans : using word-of-mouth marketing to sell your products /

"This Element is an excerpt from We are smarter than me: How to unleash the power of crowds in your business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Put crowdsource marketing to work--and magnify the impact of your marketing efforts with the authenticity and power of real custome...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Libert, Barry
Autres auteurs: Spector, Jon
Format: Électronique eBook
Langue:Inglés
Publié: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Sujets:
Word-of-mouth advertising.
Strategic alliances (Business)
Social participation > Economic aspects.
Viral marketing.
Customer relations.
Customer services.
Bouche-à-oreille (Publicité)
Alliances stratégiques (Affaires)
Participation sociale > Aspect économique.
Marketing viral.
Service à la clientèle.
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