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Complete web monitoring /

Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market's motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Croll, Alistair
Otros Autores: Power, Sean
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Beijing] ; [Cambridge [Mass.] : [O'Reilly], [©2009]
Edición:1st ed.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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505 0 |a pt. 1. The business of web monitoring. Why watch websites? -- What business are you in? -- What could we watch? -- The four big questions -- pt. 2. Web analytics, usability, and the voice of the customer. What did they do?: Web analytics -- How did they do it?: Monitoring web usability -- Why did they do it?: Voice of the customer -- pt. 3. Web performance and end user experience. Could they do it?: End user experience management. Could they do it?: Synthetic monitoring -- Could they do it?: Real user monitoring -- pt. 4. Online communities, internal communities, and competitors. What did they say?: Online communities -- Why care about communities? -- The anatomy of a conversation -- Tracking and responding -- Internally focused communities -- What are they plotting?: Watching your competitors -- pt. 5. Putting it all together -- What's next?: The future of web monitoring. 
588 0 |a Print version record. 
520 |a Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis. Find out your market's motivations with voice-of-the-customer research. Measure the health and availability of your website with synthetic testing and real-user monitoring. Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators. Understand how to assemble this data into clear reports tailored to your organization and audience. 
504 |a Includes index. 
590 |a O'Reilly  |b O'Reilly Online Learning: Academic/Public Library Edition 
650 0 |a Web usage mining. 
650 0 |a Web site development. 
650 6 |a Analyse du comportement des internautes. 
650 6 |a Sites Web  |x Développement. 
650 7 |a COMPUTERS  |x Digital Media  |x General.  |2 bisacsh 
650 7 |a COMPUTERS  |x Interactive & Multimedia.  |2 bisacsh 
650 7 |a COMPUTERS  |x Web  |x Site Design.  |2 bisacsh 
650 7 |a COMPUTERS  |x Web  |x User Generated Content.  |2 bisacsh 
650 7 |a Web usage mining.  |2 blmlsh 
650 7 |a Web site development.  |2 blmlsh 
650 7 |a Web site development.  |2 fast  |0 (OCoLC)fst01173243 
650 7 |a Web usage mining.  |2 fast  |0 (OCoLC)fst01173271 
700 1 |a Power, Sean. 
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