Blogging to drive business : create and maintain valuable customer connections /

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"Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more?building your business and increasing your profits. Top e-marketers and business blogger...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Butow, Eric
Otros Autores: Bollwitt, Rebecca
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que Pub., ©2010.
Temas:
Internet marketing.
Business enterprises > Blogs.
Blogs.
Business communication > Blogs.
Marketing sur Internet.
Entreprises > Blogues.
Blogues.
Communication dans l'entreprise > Blogues.
blogs.
Blogs
Business communication
Business enterprises
Internet marketing
Management.
Commerce.
Marketing & Sales.
Management Theory.
Business & Economics.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Why are blogs so important?
  • Leveraging your blog with your other marketing tools
  • Creating a blogging strategy
  • Blogging responsibly
  • Finding topics to write about
  • Who will write the blog?
  • Getting eyeballs to your blog
  • Getting interactive with multimedia blogging
  • Taking advantage of Web 3.0 blogs
  • A list of the important blogging sites.

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