Blogging to drive business : create and maintain valuable customer connections /

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"Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more?building your business and increasing your profits. Top e-marketers and business blogger...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Butow, Eric
Otros Autores: Bollwitt, Rebecca
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : Que Pub., ©2010.
Temas:
Internet marketing.
Business enterprises > Blogs.
Blogs.
Business communication > Blogs.
Marketing sur Internet.
Entreprises > Blogues.
Blogues.
Communication dans l'entreprise > Blogues.
blogs.
Blogs
Business communication
Business enterprises
Internet marketing
Management.
Commerce.
Marketing & Sales.
Management Theory.
Business & Economics.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"Blogging can help you deepen customer loyalty, reach new customers, gain indispensable feedback, and drive more sales. This no-nonsense guide shows how to craft a business blog that does all that, and more?building your business and increasing your profits. Top e-marketers and business bloggers Eric Butow and Rebecca Bollwitt help you define clear goals, generate the right content with the right tools, attract visitors, build communities, and avoid costly mistakes. They draw on their own extensive experience, as well as the work of innovators from companies such as Intel, Wal-Mart, Google, HP, and BusinessWeek"--Page 4 of cover.
Descripción Física:1 online resource (xii, 179 pages) : illustrations
ISBN:9780768695014
0768695015
9786612453366
6612453362
0768694965
9780768694963

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