Data mining techniques in CRM : inside customer segmentation /

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines fo...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Tsiptsis, Konstantinos
Other Authors: Chorianopoulos, Antonios
Format: Electronic eBook
Language:Inglés
Published: Chichester, West Sussex, U.K. : Wiley, 2009.
Subjects:
Customer relations > Management > Data processing.
Customer relations > Management.
Data mining.
Exploration de données (Informatique)
BUSINESS & ECONOMICS > Customer Relations.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Data Mining Techniques in CRM; CONTENTS; ACKNOWLEDGEMENTS; 1 DATA MINING IN CRM; 2 AN OVERVIEW OF DATA MINING TECHNIQUES; 3 DATA MINING TECHNIQUES FOR SEGMENTATION; 4 THE MINING DATA MART; 5 CUSTOMER SEGMENTATION; 6 SEGMENTATION APPLICATIONS IN BANKING; 7 SEGMENTATION APPLICATIONS IN TELECOMMUNICATIONS; 8 SEGMENTATION FOR RETAILERS; FURTHER READING; INDEX.

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