The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /

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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Scott, David Meerman
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edición:2nd ed.
Temas:
Internet marketing.
Public relations.
Public Relations
Mercadotecnia por Internet.
Relaciones públicas.
Marketing sur Internet.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Public relations
Online-Marketing
Öffentlichkeitsarbeit
Unternehmen
World Wide Web 2.0
Telemarketing
Internet
PR.
Marknadsföring via Internet.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly, Second Edition; Contents; Foreword; Welcome to the Second Edition of the New Rules; Introduction; The New Rules; Trying to Write Like a Blog, But in a Book; Showcasing Innovative Marketers; Part I: How the Web Has Changed the Rules of Marketing and PR; Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World; Chapter 2: The New Rules of Marketing and PR; Chapter 3: Reaching Your Buyers Directly.

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