The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /

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A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Scott, David Meerman
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition:2nd ed.
Subjects:
Internet marketing.
Public relations.
Public Relations
Mercadotecnia por Internet.
Relaciones públicas.
Marketing sur Internet.
Relations publiques.
public relations.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Internet marketing
Public relations
Online-Marketing
Öffentlichkeitsarbeit
Unternehmen
World Wide Web 2.0
Telemarketing
Internet
PR.
Marknadsföring via Internet.
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