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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /
A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2010.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Scott, David Meerman. | |
| 245 | 1 | 4 | |a The new rules of marketing and PR : |b how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / |c David Meerman Scott. |
| 246 | 3 | |a New rules of marketing and public relations | |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2010. | ||
| 300 | |a 1 online resource (xxx, 289 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly, Second Edition; Contents; Foreword; Welcome to the Second Edition of the New Rules; Introduction; The New Rules; Trying to Write Like a Blog, But in a Book; Showcasing Innovative Marketers; Part I: How the Web Has Changed the Rules of Marketing and PR; Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World; Chapter 2: The New Rules of Marketing and PR; Chapter 3: Reaching Your Buyers Directly. | |
| 520 | |a A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends.: New case studies and current examples are included to illustrate the very latest in marketing and PR trends.; Completely updated to reflect. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 2 | |a Public Relations | |
| 650 | 4 | |a Mercadotecnia por Internet. | |
| 650 | 4 | |a Relaciones públicas. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 7 | |a Online-Marketing |2 gnd | |
| 650 | 7 | |a Öffentlichkeitsarbeit |2 gnd | |
| 650 | 7 | |a Unternehmen |2 gnd | |
| 650 | 7 | |a World Wide Web 2.0 |2 gnd | |
| 650 | 7 | |a Telemarketing |2 gnd | |
| 650 | 7 | |a Internet |2 gnd | |
| 650 | 7 | |a Internet marketing. |2 nli | |
| 650 | 7 | |a Public relations. |2 nli | |
| 650 | 7 | |a PR. |2 sao | |
| 650 | 7 | |a Marknadsföring via Internet. |2 sao | |
| 776 | 0 | 8 | |i Print version: |a Scott, David Meerman. |t New rules of marketing and PR. |b 2nd ed. |d Hoboken, N.J. : John Wiley & Sons, ©2010 |z 9780470547816 |w (DLC) 2009051245 |w (OCoLC)437299502 |
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