Active storytelling : using video news releases for PR professionals /

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new "VNR 2.0" techniques that cut through cl...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Solis, Brian
Autres auteurs: Breakenridge, Deirdre
Format: Électronique eBook
Langue:Inglés
Publié: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Collection:FTPress Delivers elements.
Sujets:
Public relations.
Press releases.
Social media > Economic aspects.
Online social networks.
Relations publiques.
Communiqués de presse.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
public relations.
press releases.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Press releases
Public relations
Social media > Economic aspects
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • Intro
  • Cover
  • Traditional VNRs
  • VNRs and Social Media
  • Integrate with Other Social Media Strategies
  • What Does All This Mean?
  • Strategies for Creating Successful Video Programs.

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