Active storytelling : using video news releases for PR professionals /

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new "VNR 2.0" techniques that cut through cl...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Solis, Brian
Other Authors: Breakenridge, Deirdre
Format: Electronic eBook
Language:Inglés
Published: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Series:FTPress Delivers elements.
Subjects:
Public relations.
Press releases.
Social media > Economic aspects.
Online social networks.
Relations publiques.
Communiqués de presse.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
public relations.
press releases.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Press releases
Public relations
Social media > Economic aspects
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Intro
  • Cover
  • Traditional VNRs
  • VNRs and Social Media
  • Integrate with Other Social Media Strategies
  • What Does All This Mean?
  • Strategies for Creating Successful Video Programs.

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