Active storytelling : using video news releases for PR professionals /

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new "VNR 2.0" techniques that cut through cl...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solis, Brian
Otros Autores: Breakenridge, Deirdre
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Colección:FTPress Delivers elements.
Temas:
Public relations.
Press releases.
Social media > Economic aspects.
Online social networks.
Relations publiques.
Communiqués de presse.
Médias sociaux > Aspect économique.
Réseaux sociaux (Internet)
public relations.
press releases.
BUSINESS & ECONOMICS > Advertising & Promotion.
Online social networks
Press releases
Public relations
Social media > Economic aspects
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Powerful new "VNR 2.0" techniques that cut through clutter and deliver your message the way your audience wants to experience it! Social media is ushering in an emerging era of multimedia storytelling. Dubbed the "Video News Release (VNR) redux," or "VNR 2.0," PR professionals can now tell stories through video much easier than ever. Ready or not, it's time to start brushing up on your skills in Web video capturing, editing, and uploading to social networks.
Notas:Cover title.
Imprint from cover p. [3].
Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010).
Descripción Física:1 online resource ([8] pages).
ISBN:9780131377646
0131377647
0131377655
9780131377653

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