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Distribution : a short guide to getting your new product or invention to customers /
This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. "Build it, and they will come."...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Upper Saddle River, N.J.] :
[FTPress Delivers],
[©2010]
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| Colección: | FT Press Delivers elements.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities. "Build it, and they will come." That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let's consider each .... |
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| Notas: | Cover title. Imprint from cover p. [3]. |
| Descripción Física: | 1 online resource ([8] pages). |
| ISBN: | 0137079710 9780137079711 9780137079728 0137079729 |