The role of marketing in launching new products /

"This Element is an excerpt from 'From concept to consumer: How to turn ideas into money' by Phil Baker. Maximize your new product's chances of success by optimizing the role of marketing throughout the entire product development process"--Resource description page.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Baker, Phil, 1943-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress Delivers, ©2010.
Subjects:
New products > Marketing.
Marketing research.
Product management.
Marketing > Recherche.
Produits commerciaux > Gestion.
Marketing research
New products > Marketing
Product management
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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