Website owner's manual /

Describes the process of developing a Web site, covering such topics as forming a vision for a site, selecting a design agency, establishing performance metrics, and marketing the site.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Boag, Paul
Format: Electronic eBook
Language:Inglés
Published: Greenwich, Conn. : Manning, ©2010.
Subjects:
Web sites > Management.
Web sites > Design.
Sites Web > Gestion.
Sites Web > Conception.
Web sites > Design
Web sites > Management
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • 1. The secret to a successful website
  • 2. Stress-free planning
  • 3. The perfect team
  • 4. Differences over design
  • 5. Creating killer content
  • 6. User-centric design
  • 7. Ensuring access for all
  • 8. Taking control
  • 9. Decoding technobabble
  • 10. Driving traffic
  • 11. Engaging your visitors
  • 12. Planning for the future.

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