The Constant Contact guide to email marketing /

The leading email marketing firm shows you how to create high-impact, low-cost campaigns. Email marketing is an incredibly cost-effective way to establish and build relationships that drive business success. But, it can also be a challenge because the inbox is a hostile environment. Whether your ema...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Groves, Eric (Eric S.)
Corporate Author: Constant Contact, Inc
Format: Electronic eBook
Language:Inglés
Published: Hoboken, N.J. : Wiley, ©2009.
Subjects:
Internet marketing.
Electronic mail systems.
Electronic Mail
Marketing sur Internet.
Courrier électronique.
electronic mail.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Electronic mail systems
Internet marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • The Constant Contact Guide to Email Marketing; Contents; Acknowledgements; Chapter 1: The 40 "Know It or Blow It" Rules of Email Marketing; Chapter 2: The Power of Email Relationships; Chapter 3: Making Money: The Economics of Email; Chapter 4: The Benefits of Permission-Based Email Marketing; Chapter 5: Building a Quality Email List; Chapter 6: Making Your Email List More Valuable; Chapter 7: The Three Rules of Valuable Email Content; Chapter 8: Creating Email Content That Leads to Action; Chapter 9: Looking Professional: Choosing an Effective Email Format.

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