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The intimate supply chain : leveraging the supply chain to manage the customer experience /

Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.

Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Ross, David Frederick, 1948-
Collectivité auteur: CRC Press
Format: Électronique eBook
Langue:Inglés
Publié: Boca Raton : Auerbach Publications, Ã2008.
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)