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The intimate supply chain : leveraging the supply chain to manage the customer experience /

Presents a paradigm shift in supply chain thinking. This book explains how effective supply chain management must start with the aim of being as intimate with the customer as possible in order to bring total value to the customer's experience.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ross, David Frederick, 1948-
Corporate Author: CRC Press
Format: Electronic eBook
Language:Inglés
Published: Boca Raton : Auerbach Publications, Ã2008.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)