The business of media distribution : monetizing film, TV, and video content /

This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood account...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ulin, Jeff
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Focal Press, ©2010.
Subjects:
Motion pictures > Marketing.
Video recordings > Marketing.
Television broadcasting > Marketing.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Motion pictures > Marketing
Television broadcasting > Marketing
Video recordings > Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Market opportunity and segmentation : the diverse role of studios and networks
  • Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea
  • Financing production : studios and networks as venture capitalists
  • Theatrical distribution
  • The home video business
  • Television distribution
  • Internet distribution, downloads, and on-demand streaming : a new paradigm
  • Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets
  • Marketing
  • Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.

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