The business of media distribution : monetizing film, TV, and video content /

This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood account...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ulin, Jeff
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Focal Press, ©2010.
Subjects:
Motion pictures > Marketing.
Video recordings > Marketing.
Television broadcasting > Marketing.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Motion pictures > Marketing
Television broadcasting > Marketing
Video recordings > Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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