The business of media distribution : monetizing film, TV, and video content /

This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood account...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Ulin, Jeff
Format: Electronic eBook
Language:Inglés
Published: Burlington, MA : Focal Press, ©2010.
Subjects:
Motion pictures > Marketing.
Video recordings > Marketing.
Television broadcasting > Marketing.
BUSINESS & ECONOMICS > Industries > Media & Communications.
TECHNOLOGY & ENGINEERING > Telecommunications.
Motion pictures > Marketing
Television broadcasting > Marketing
Video recordings > Marketing
Online Access:Texto completo (Requiere registro previo con correo institucional)
Description
Summary:This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing.
Physical Description:1 online resource (xvii, 509 pages) : illustrations
Bibliography:Includes bibliographical references (pages 462-472) and index.
ISBN:9780080957975
0080957978
024081200X
9780240812007
1136057668
9781136057663
1282345168
9781282345164
9786612345166
6612345160

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