Creativity and innovation for managers /

Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Clegg, Brian
Format: Electronic eBook
Language:Inglés
Published: Oxford ; Boston : Butterworth-Heinemann in association with the Institute of Management, 1999.
Subjects:
Creative ability in business.
Management.
Creative thinking.
Créativité dans les affaires.
Gestion.
management.
BUSINESS & ECONOMICS > Workplace Culture.
BUSINESS & ECONOMICS > Corporate Governance.
BUSINESS & ECONOMICS > Leadership.
BUSINESS & ECONOMICS > Organizational Development.
Creative ability in business
Creative thinking
Management
Creativiteit.
Vernieuwing.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • Innovation In-brief; Innovation emerges; The mechanics of innovation; The innovation powerhouses; Swamps and alligators; The innovation programme; Innovation in context; Innovation SWOT; Innovation agenda; Finding out more; Index.

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