YouTube and video marketing : an hour a day /

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"Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a rele...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Jarboe, Greg, 1949-
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : Wiley Pub., ©2009.
Series:Serious skills.
Subjects:
YouTube (Electronic resource)
Internet marketing.
Internet advertising.
Internet videos.
Webcasting.
Marketing sur Internet.
Publicité sur Internet.
Vidéos sur Internet.
Webdiffusion.
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • 1. A Short History of YouTube
  • 2. The Online Video Market
  • 3. Month 1: Map Out Your Video Marketing Strategy
  • 4. Month 2: Optimize Your Video
  • 5. Month 3: Create Viral Video Content
  • 6. Month 4: Create a Channel
  • 7. Month 5: Engage the YouTube Community
  • 8. Month 6: Learn Video Production
  • 9. Month 7: Become a YouTube Partner and Video Advertiser
  • 10. Month 8: Trust but Verify YouTube Insight
  • 11. Measure Outcomes vs. Outputs
  • 12. Mysteries of Online Video Revealed.

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