Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena.

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The best brands attract the most (unwanted) attention.

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Murray, Brian H., 1968- (Author)
Format: Electronic eBook
Language:Inglés
Published: New York : Amacom, Sept. 2003.
Subjects:
Brand name products.
Trademark infringement.
Electronic commerce.
Product management.
Produits de marque.
Marques de commerce > Contrefaçon.
Commerce électronique.
Produits commerciaux > Gestion.
Online Access:Texto completo (Requiere registro previo con correo institucional)

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Texto completo (Requiere registro previo con correo institucional)

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