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Marty Neumeier's innovation workshop : brand strategy + design thinking = transformation /
. MARTY NEUMEIER'S INNOVATION WORKSHOP In this video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books- THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY -to give you the tools you'll need to thrive in the new economy. Using memorable principl...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico Video |
| Idioma: | Inglés |
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[United States] :
New Riders,
2009, ©2010.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | . MARTY NEUMEIER'S INNOVATION WORKSHOP In this video, brand guru Marty Neumeier presents concepts from his three bestselling "whiteboard" books- THE BRAND GAP, ZAG, and THE DESIGNFUL COMPANY -to give you the tools you'll need to thrive in the new economy. Using memorable principles and simple exercises, he'll lead you and your team on a lively journey from traditional business thinking to "designful" thinking. You'll come back to these ideas again and again as you transform your company into a powerhouse of nonstop innovation. What you'll learn: - Why the old business rules no longer apply - How to beat the twin foes of speed and clutter - The modern definition of "brand"--How brands create barriers to competition - Why "charismatic" brands are more valuable - The three questions that can focus any company - How to find and harness your "onliness" - Why innovation depends on design thinking - How "making" improves "knowing" and "doing" - How everyone in the company can be a designer - The modern definition of "design" - Why you need to spend time in the "dragon gap" - The qualities that make for good design - How to move design up the ladder of leverage - How design can solve "wicked problems" - Why shareholder value starts with vision - How to activate the "corporate drivetrain" - How to use stories to shape company success - How a "metateam" can begin to connect silos - Why every company needs a CBO - The 16 levers that can jumpstart innovation What you'll get: Online video with 45 minutes of content and exercises--enough activities for a one-day workshop! Printable exercise sheets Supplementary content. iPod version of video Run time: 47 minutes |
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| Descripción Física: | 1 online resource (1 streaming video file (47 min., 6 sec.)) |
| ISBN: | 9780321683977 0321683978 |