The new community rules : marketing on the social web /
Call Number: | Libro Electrónico |
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Main Author: | |
Format: | Electronic eBook |
Language: | Inglés |
Published: |
Beijing ; Sebastopol, CA :
O'Reilly,
2009.
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Edition: | 1st ed. |
Subjects: | |
Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- 1. An introduction to social media marketing
- 2. Goal setting in a social environment
- 3. Achieving social media mastery: networking and implementing strategy
- 4. Participation is marketing: getting into the game
- 5. Using blogs to communicate, influence, and learn from your constituents
- 6. Microblogging magic: how Twitter can transform your business
- 7. Getting social: Facebook, MySpace, LinkedIn, and other social networks
- 8. Informing your public: the informational social networks
- 9. Leaving your mark: how to rock the social bookmarking space
- 10. Social news brings you page views
- 11. New media tactics: photography, video, and podcasting
- 12. Sealing the deal: putting it all together.