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Online communities handbook : building your business and brand on the Web /
Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. : London :
New Riders ; Pearson Education [distributor],
2009.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Pt. 1. Online communities
- 1. What's an online community?
- 2. What can an online community do for your company?
- 3. How to set up your community
- 4. Member recruitment
- 5. Motivating your members
- 6. Care and feeding of your members
- 7. Monetizing your community
- 8. Growing your online community
- 9. Social networks as a platform for your brand
- Pt. 2. Real world lessons
- 10. Ciao.com
- 11. 11870.com
- 12. M power world
- 13. Pro-age netzwerk
- 14. Xing
- 15. Ecademy
- 16. Minube.com
- 17. Toprural.com
- 18. Interview with Leesa Barnes.