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Online communities handbook : building your business and brand on the Web /

Successful online communities don't just happen by themselves. They're the result of a carefully executed strategy, solid design, and patient nurturing. Though they may seem like a lot of work, the benefits an online community can bring to your brand make the efforts worthwhile. This book...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Buss, Anna
Other Authors: Strauss, Nancy
Format: Electronic eBook
Language:Inglés
Published: Indianapolis, Ind. : London : New Riders ; Pearson Education [distributor], 2009.
Subjects:
Online Access:Texto completo (Requiere registro previo con correo institucional)