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When search meets web usability /
This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. : London :
New Riders ; Pearson Education [distributor],
2009.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Thurow, Shari. | |
| 245 | 1 | 0 | |a When search meets web usability / |c by Shari Thurow, Nick Musica. |
| 260 | |a Indianapolis, Ind. : |b New Riders ; |a London : |b Pearson Education [distributor], |c 2009. | ||
| 300 | |a 1 online resource (xv, 183 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This book delivers a proactive approach to building an effective Web site that is search engine friendly and will result in better search rankings. It outlines the steps needed to bridge the gap between a Google search and a Web site, and also improve the users' experience once they get to the site. By understanding the wide variety of information-seeking strategies and the individual behaviors associated with them, this book helps information architects, Web designers/developers, SEOs/SEMs, and usability professionals build better interfaces and functionality into Web sites. Creating a satisfying user experience is the key to maximizing search effectiveness and getting conversions. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Web sites |x Design. | |
| 650 | 0 | |a User-centered system design. | |
| 650 | 0 | |a Human-computer interaction. | |
| 650 | 0 | |a Internet searching. | |
| 650 | 6 | |a Sites Web |x Conception. | |
| 650 | 6 | |a Conception participative (Conception de systèmes) | |
| 650 | 6 | |a Recherche sur Internet. | |
| 650 | 7 | |a Human-computer interaction. |2 fast |0 (OCoLC)fst00963494 | |
| 650 | 7 | |a Internet searching. |2 fast |0 (OCoLC)fst00977289 | |
| 650 | 7 | |a User-centered system design. |2 fast |0 (OCoLC)fst01740021 | |
| 650 | 7 | |a Web sites |x Design. |2 fast |0 (OCoLC)fst01173252 | |
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| 650 | 7 | |a Suchmaschine |2 gnd | |
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| 700 | 1 | |a Musica, Nick. | |
| 776 | 1 | |z 0321605896 |z 9780321605894 | |
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