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Yahoo! Web analytics : tracking, reporting, and analyzing for data-driven insights /
"Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secr...
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Indianapolis, Ind. :
Wiley Pub.,
©2009.
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| Series: | Serious skills.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
| Summary: | "Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be"--Resource description page |
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| Physical Description: | 1 online resource (xxii, 383 pages, 16 unnumbered pages of plates) : illustrations (some color) |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9780470524091 047052409X 9780470555187 0470555181 9780470555163 0470555165 0470424249 9780470424247 9786612122552 6612122552 |