APA (7th ed.) Citation

Mortensen, D. R. (2009). Yahoo! Web analytics: Tracking, reporting, and analyzing for data-driven insights. Wiley Pub..

Chicago Style (17th ed.) Citation

Mortensen, Dennis R. Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-driven Insights. Indianapolis, Ind.: Wiley Pub., 2009.

MLA (8th ed.) Citation

Mortensen, Dennis R. Yahoo! Web Analytics: Tracking, Reporting, and Analyzing for Data-driven Insights. Wiley Pub., 2009.