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Search engine optimization for dummies /
Looks at the basics of search engines and describes how to build a search-engine-friendly site, ways to add a site to indexes and databases, and using and finding links.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2008.
|
| Edición: | 3rd ed. |
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- pt. I. Search Engine Basics
- Ch. 1. Surveying the Search Engine Landscape
- Ch. 2. Your One-Hour Search Engine
- Friendly Web Site Makeover
- Ch. 3. Planning Your Search Engine Strategy
- Ch. 4. Making Your Site Useful and Visible
- pt. II. Building Search Engine
- Friendly Sites
- Ch. 5. Picking Powerful Keywords
- Ch. 6. Creating Pages That Search Engines Love
- Ch. 7. Avoiding Things That Search Engines Hate
- Ch. 8. Dirty Deeds, Done Dirt Cheap
- Ch. 9. Bulking Up Your Site
- Competing with Content
- Ch. 10. Finding Traffic via Geo-Targeting
- pt. III. Adding Your Site to the Indexes and Directories
- Ch. 11. Getting Your Pages into the Search Engines
- Ch. 12. Submitting to the Directories
- Ch. 13. Buried Treasure
- More Great Places to Submit Your Site
- pt. IV. After You've Submitted Your Site
- Ch. 14. Using Link Popularity to Boost Your Position
- Ch. 15. Finding Sites to Link to Yours
- Ch. 16. Even More Great Places to Get Links
- Ch. 17. Using Shopping Directories and Retailers
- Ch. 18. Paying Per Click
- pt. V. The Part of Tens
- Ch. 19. Ten-Plus Ways to Stay Updated
- Ch. 20. Ten Myths and Mistakes
- Ch. 21. Ten-Plus Useful Things to Know
- App. Staying Out of Copyright Jail.