Scott, D. M. (2008). The new rules of marketing and PR: How to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly (Rev. and updated.). John Wiley & Sons.
Chicago Style (17th ed.) CitationScott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. Rev. and updated. Hoboken, N.J.: John Wiley & Sons, 2008.
MLA (8th ed.) CitationScott, David Meerman. The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly. Rev. and updated. John Wiley & Sons, 2008.
Warning: These citations may not always be 100% accurate.