The Facebook era : tapping online social networks to build better products, reach new audiences, and sell more stuff /

"Is Facebook the new CRM? The '90s were about the World Wide Web of information and the power of linking web pages. Today it's about the World Wide Web of people and the power of the social graph. Online social networks are fundamentally changing the way we live, work, and interact. T...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Shih, Clara Chung-wai
Format: Électronique eBook
Langue:Inglés
Publié: Boston : Prentice Hall, ©2009.
Sujets:
Facebook (Electronic resource)
Business enterprises > Computer networks.
Online social networks.
Entreprises > Réseaux d'ordinateurs.
Réseaux sociaux (Internet)
Business enterprises > Computer networks
Online social networks
Management
Vermarktung
Online-Community
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)

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