So what? : how to communicate what really matters to your audience /

Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's lea...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Magnacca, Mark, 1969-
Format: Electronic eBook
Language:Inglés
Published: Upper Saddle River, N.J. : FT Press, Ã2009.
Subjects:
Business communication.
Interpersonal communication.
Communication dans l'entreprise.
Communication interpersonnelle.
Business communication
Interpersonal communication
Online Access:Texto completo (Requiere registro previo con correo institucional)
Table of Contents:
  • What you need to know
  • in 850 words
  • Mindset- change your thinking, change your life
  • "Origin" how I learned to think this way you can too
  • "Filter" your world view
  • "Benefit" what's in it for them
  • Communicator-who you always wanted to be "yourself"
  • "Anticipating" winging it versus orchestration
  • "Positioning" getting your audience engaged
  • Reminder- tie a string around your finger
  • "Now what"! getting from where you are to where you want to be.

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