Small is the new big : and other riffs, rants, and remarkable business ideas /

Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning ou...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Godin, Seth
Formato: Electrónico Audiom
Idioma:Inglés
Publicado: [Minneapolis, Minn.] : HighBridge Co., 2006.
Temas:
Success in business.
Simplicity.
Common sense.
Interpersonal relations.
Succès dans les affaires.
Simplicité.
Sens commun.
Common sense
Interpersonal relations
Simplicity
Success in business
Downloadable audio books.
Audiobooks
Audiobooks.
Livres audio.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing
Notas:Downloadable audio file.
Title from title screen (viewed March 17, 2009).
Abridged.
Duration: 7:31:43.
Duration: 7 hr., 0 min.
Descripción Física:1 online resource (1 audio file)
Tiempo de Juego:07:31:43
ISBN:9781598871050
1598871056

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