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Answering the ultimate question : how Net Promoter can transform your business /
"Fred Reichheld's 2006 book The Ultimate Question, that question being, "How likely is it that you would recommend this company to a friend or colleague?"--Challenged the conventional wisdom of customer satisfaction programs. It coined the terms 'bad profits' and '...
| Cote: | Libro Electrónico |
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| Auteur principal: | |
| Autres auteurs: | |
| Format: | Électronique eBook |
| Langue: | Inglés |
| Publié: |
San Francisco :
Jossey-Bass,
©2009.
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| Édition: | 1st ed. |
| Sujets: | |
| Accès en ligne: | Texto completo (Requiere registro previo con correo institucional) |