Values sell : transforming purpose into profit through creative sales and distribution strategies /

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Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is th...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Thompson, Nadine A., 1959-
Otros Autores: Soper, Angela E., 1949-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler, ©2007.
Edición:1st ed.
Colección:Social venture network series.
Temas:
Selling.
Physical distribution of goods > Management.
Social responsibility of business.
Success in business.
Vente.
Distribution (Économie politique) > Gestion.
Entreprises > Responsabilité sociale.
Succès dans les affaires.
selling.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Small Business.
Physical distribution of goods > Management
Selling
Social responsibility of business
Success in business
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Establishing a clear and profitable vision
  • Defining your market
  • Building strong distribution channels
  • Empowering your way to success
  • Educating your partners
  • Creating valuable strategic alliances
  • Celebrating achievements
  • Do values really sell?

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