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The definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than...

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Bibliographic Details
Call Number:Libro Electrónico
Main Author: Godin, Seth
Corporate Author: HighBridge Audio (Firm)
Format: Electronic Audio
Language:Inglés
Published: [Minneapolis, Minn.] : HighBridge Audio, 2009.
Subjects:
Marketing > Management.
Marketing > Social aspects.
Product differentiation.
Target marketing.
Marketing > Gestion.
Marketing > Aspect social.
Produits commerciaux > Différenciation.
Cibles (Marketing)
Downloadable audio books.
Audiobooks.
Livres audio.
Online Access:Texto completo (Requiere registro previo con correo institucional)

Internet

Texto completo (Requiere registro previo con correo institucional)

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