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Changing the game : how video games are transforming the future of business /
| Call Number: | Libro Electrónico |
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| Main Author: | |
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | Inglés |
| Published: |
Upper Saddle River, N.J. :
FT Press,
©2009.
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| Subjects: | |
| Online Access: | Texto completo (Requiere registro previo con correo institucional) |
Table of Contents:
- pt. I: Introduction. An introduction to games, and why they matter
- pt. II: Games and customers. Advertising "in" and "around" games ; Advergames ; Adverworlds, Second life, and blurred reality
- pt. III: Games and employees ; Better employees through gaming ; Three skills for an interconnected world ; Games and recruiting
- pt. IV: Games and the future of business. Games for work, games at work ; User innovation communities ; Why gamers are better than computers, scientists, and governments.