Subject to change : creating great products and services for an uncertain world /

"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and...

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Détails bibliographiques
Cote:Libro Electrónico
Collectivité auteur: Adaptive Path (Firm)
Autres auteurs: Merholz, Peter
Format: Électronique eBook
Langue:Inglés
Publié: Sebastopol, Calif. : O'Reilly Media, 2008.
Édition:1st ed.
Sujets:
Geschichte.
New products > Management.
Product management.
Consumers > Attitudes.
Consumer behavior.
Business planning.
Produits commerciaux > Gestion.
Consommateurs > Attitudes.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Development > Business Development.
Business planning
Consumer behavior
Consumers > Attitudes
New products > Management
Product management
Integration
Kultur
Kunde
Produktentwicklung
Produktgestaltung
Produktmanagement
Unternehmen
Produktutveckling.
Marknadsföring.
Köpvanor.
Konsumenter > attityder.
Commercial products.
Consumers.
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)
Table des matières:
  • The experience is the product
  • Experience as strategy
  • New ways of understanding people
  • Capturing complexity, building empathy
  • Stop designing "products"
  • The design competency
  • The agile approach
  • An uncertain world.

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