Subject to change : creating great products and services for an uncertain world /

"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Adaptive Path (Firm)
Otros Autores: Merholz, Peter
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol, Calif. : O'Reilly Media, 2008.
Edición:1st ed.
Temas:
Geschichte.
New products > Management.
Product management.
Consumers > Attitudes.
Consumer behavior.
Business planning.
Produits commerciaux > Gestion.
Consommateurs > Attitudes.
Consommateurs > Comportement.
BUSINESS & ECONOMICS > Development > Business Development.
Business planning
Consumer behavior
Consumers > Attitudes
New products > Management
Product management
Integration
Kultur
Kunde
Produktentwicklung
Produktgestaltung
Produktmanagement
Unternehmen
Produktutveckling.
Marknadsföring.
Köpvanor.
Konsumenter > attityder.
Commercial products.
Consumers.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can--and should--use customer experiences to inform and shape the product development process, from start to finish."--Publisher's website
Descripción Física:1 online resource (viii, 178 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 165-169) and index.
ISBN:9780596523251
0596523254
9780596553937
0596553935

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